Mortgage brokers and archaic methods of marketing go way back in history when the mortgage industry was thriving on conventional terms to reach its clients. Times certainly have changed, fliers do not reach their full potential and newspapers do not get the attention they once did. SEO marketing is now the right way to reach the heart of buyers and connect with them. A mortgage broker can safely rely on the following hacks to make it big in the market.
1. Be accessible
Gone are the times when you did not need to explain how mortgage broker works for clients, everyone depended on you to buy the home of their dreams. However, with growing competition and inflation, people are sceptical of spending their money where they cannot reach you with ease. With SEO optimisation, you can make their visit to your office as easy as possible and by the time you serve them beverages, you would have stricken a deal.
2. Social Media can be your companion
‘Social media’ and ‘mortgage broker’ are two terms that do not seem to fit together at first glance. However, we cannot stress upon the need of social media as we formulate SEO marketing strategies alongside. For a holistic campaign, your mortgage business must have a presence on social media, with meaningful content, to drive customers to your office. A simple hashtag - with an appealing keyword - on Instagram certainly has the potential of getting you a deal.
3. Automation is vital
SEO marketing experts at VicVoice are eager to assure you that as much as functional experience is expected from your website, a potential client expects it to be faster and easier than your competitors in the market. Your prospects of selling hike up when your online presence enables operations with speed, rather than a website that takes too long to process a mere click.
4. Your website is your employee
Consider your website as one of your employees, motivated by search engine optimisation to perform better and yield more results. It is not allowed to have sick days or annuals, so invest as much in it as SEO marketing allows you to. By acknowledging the real work your websites do for you, you can diminish stress in your team and relieve them from tensions.
Book a free consultation with us to take your mortgage lending business to new horizons.