Gone are the days when travel agencies had colourful brochures printed and slipped into houses through their main doors, to end up in bins later. Now is the time to triumph by reaching potential customers in the palm of their hands - their cellphones. Seo marketing is a promising tool to engage the audience and build sales, so let us tell you how can you dive right in.
Know your clientele
You cannot interact with a person without knowing what they want, hence, travel agency brochures landed in dustbins despite all your effort. Demographics are not the only thing you need. Rather, it is important to what they look for and how do they search for it.
Locating points of interests and frustrating triggers on search engines is the first step on this road. It is highly recommended for travel agencies to segment their customer base into groups and then employ SEO marketing strategies to engage different groups on their website.
Look at your website with a bird’s eye view
In addition to looking into details and micromanaging your website’s SEO content, it is highly beneficial for a business to have a broad look at their website. You may notice how well designed your website is, but it may not be attracting enough traffic. The reason is that it may not be effectively optimised for clicks, so call a professional like our company and let us help you in building an effectively attractive website.
Micro-moments are those instances, which contain action, a mobile phone user uses his phone to do something meaningful; to research, to buy, to sell or to take any decision whatsoever. In these few seconds, an effective SEO marketing strategy can grab potential customers and actually manage to sell your travel agency’s services. In these moments, a traveller will start planning his travel adventures and your travel agency might be the one taking lead.
Want to increase your sales? Book a free consultation to let us help you market your travel agency.