Google Marketing Ideas for Mortgage Broker

True Google Marketing Ideas for Mortgage Broker

Does ever-increasing complexity is affecting Google Marketing for Mortgage Broker? Despite greater investments, are you lacking behind your competitors? If yes, then you’ve landed at the right place. This blog highlights some useful ideas for marketing your mortgage business effectively.

1. Google ads

Google advertising platform target people making specific searches to receive information and enable you to deliver a specific solution to a specific problem or question. Whereas, Facebook advertising platform target a specific audience based on their interests/ demographics.

Leads generated with Google Adwords are quite specific as the users have buying intent before seeing your ad-mortgage financing right at that moment.

2. Make your website user-friendly

Google Marketing for Mortgage Broker without having a good website is impossible. Where would you highlight your services? The website content should be easy to understand, highlighting details about your services and make call-to-action. Also, make your website easily accessible via mobile phones because these days’ majority people use their phones to visit websites or social pages.  

3. Targeted referral marketing

Referral marketing is the best way to generate leads for your mortgage business. Since referrals are an easy new business, you can use mortgage postcards to entice clients to refer their family and friends.

Here’s how you can get success:

  • Make a list of your current clientele

  • Your list should also include their email addresses ( mailing list)

  • Make a postcard highlighting special rewards that client will be getting by referrals

  • Mail that postcard at least three times

  • Get ready to receive new client calls!

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